Local host campaign

The success of home-sharing starts with recruiting hosts: residents willing to share a room. Hospi Housing builds campaigns around your municipality or region to find hosts.

How does a local campaign work?

1. Target group analysis: together, we work out which groups make the best hosts (seniors, singles, families with an empty spare room)
2. Campaign strategy: we develop a communication strategy that fits the local situation
3. Materials: Hospi Housing provides ready-to-use communication materials, from flyers and posters to social media content
4. Execution: we roll out the campaign through the channels that work best for your municipality
5. Follow-up: we invite interested residents to an intake meeting and guide them through the registration process

Which channels do we use?

• Local newspapers and newsletters
• Social media (targeted at your municipality)
• Municipal communication channels
• Information sessions and webinars
• Collaboration with local organisations (neighbourhood associations, etc.)

Results

A successful campaign does more than deliver hosts. It puts home-sharing on the map in your municipality and raises awareness of the value those empty rooms hold. Our experience across 100+ municipalities and organisations shows that a targeted campaign leads to concrete matches within a few months.